et labora
necessity
To create a strong and distinctive identity for a co-working space, capable of reflecting its values, attracting entrepreneurs and positioning the space as a benchmark in the sector.
challenge
Designing a visual universe that went beyond the usual in the shared work segment - with personality, but without losing the balance between professionalism, creativity and proximity.
solution
A graphic identity based on a contemporary concept, with simple and flexible lines, capable of growing with the brand. The naming, visual language and communication media were designed to convey dynamism, community and trust.



project date
may, 2024
services
branding, design gráfico
client
Et Labora
Corporate Identity - Et Labora
Et Labora was born as a coworking space with its own identity - a place designed to welcome creative minds, growing businesses and new ways of working. Inspired by the Latin expression that refers to the balance between purpose and action, the brand positions itself clearly: professional, contemporary and focused on collaboration.
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The visual identity developed reflects this spirit - clean, solid and versatile - conveying confidence, dynamism and elegance in every detail. Et Labora is not just a workspace: it is a community where ideas take shape and projects take shape.
identity process